Day 3: Creating assets that people actually buy
The Secret Formula for Products That Sell Themselves
You've identified your niche and validated demand. Now comes the exciting part—creating your first teachable asset.
But here's the thing: just because you know something valuable doesn't mean your content will automatically sell. The difference between assets that flop and those that fly off the digital shelves comes down to how well you package your knowledge.
The 3 Pillars of Conversion
Every successful teachable asset stands on three pillars:
Clarity: Your content should be easy to understand and follow. Avoid jargon unless your audience expects it. Break complex ideas into simple steps.
Value: Your asset must solve a real problem or help people achieve a specific goal. Generic information doesn't sell—specific solutions do.
Usability: People should be able to consume and apply your content without frustration. Good organization and clear instructions are crucial.
The Power of Storytelling
Stories make your teaching stick. Instead of just explaining concepts, share:
How you discovered this solution
Mistakes you made along the way
Success stories from people who applied your methods
The "before and after" of using your approach
Stories create emotional connections and make abstract ideas concrete and memorable.
Designing for Success
Start Small: Don't try to create the ultimate comprehensive course on your first attempt. Begin with a focused mini-course, short e-book, or template that solves one specific problem really well.
Make It Interactive: Include exercises, worksheets, or reflection questions. When people actively participate, they're more likely to see results—and more likely to buy from you again.
Show, Don't Just Tell: Use examples, case studies, and step-by-step demonstrations. If you're teaching a process, walk through it in real-time.
The Quality vs. Quantity Trap
Many new creators think they need to pack everything they know into one massive product. This usually backfires.
Better approach: Create one excellent asset that delivers a quick win. Happy customers will eagerly buy your next product. Overwhelmed customers won't.
Real Success Framework
A coach creates a simple PDF guide called "5-Day Email Course Setup for Coaches." Instead of trying to teach all of email marketing, she focuses on one specific outcome: getting a basic email sequence running in five days.
The guide includes:
Daily action steps
Email templates to copy and customize
Screenshots showing exactly where to click
Common mistakes to avoid
This focused approach brings in great reviews, word-of-mouth referrals, and requests for more advanced training—which help her build her next product.
Testing Before You Build
Smart creators validate their ideas before investing weeks in creation:
Offer a free mini-version to gauge interest
Pre-sell the full version to a small group
Create an outline and ask your audience what they're most excited to learn about
This feedback helps you create something people actually want rather than something you think they need.
3-Step Action Plan for Today:
____ Step 1: Outline Your First Asset (20 minutes) Create a simple outline for your teachable asset. What's the main problem it solves? What are 3-5 key steps or sections? Keep it focused and specific.
____ Step 2: Gather Your Stories (15 minutes) Write down 3 personal stories or examples that illustrate your main points. Include challenges you faced, mistakes you made, or successes you achieved.
____ Step 3: Plan Your Quick Win (10 minutes) Identify one specific result people will achieve after using your asset. What will be different for them? Write this as a clear benefit statement.
Tomorrow: We'll set up systems that work around the clock to sell your assets automatically.