Day 4: Setting up your money-making automation
How to Sell While You Sleep (No Kidding!)
Imagine waking up to notification emails showing overnight sales from customers across different time zones. This isn't fantasy—it's what happens when you set up the right automated systems.
Today, we're going to build your money-making machine that works 24/7.
Why Automation Changes Everything
Manual selling has limits. You can only respond to so many emails, have so many sales calls, or process so many orders by hand. Automation breaks through these limitations.
More importantly, automation creates consistent experiences for your customers. Every person gets the same professional treatment, whether they buy at 2 PM or 2 AM.
The Essential Tools You Need
Email Marketing Platform: Tools like Mailchimp or ConvertKit (now known simply as ‘Kit’) let you create sequences that automatically send emails based on customer actions. When someone downloads your free guide, they automatically receive a series of helpful emails over the next week.
Landing Pages: Simple one-page websites that focus on a single goal—getting visitors to sign up for your email list or buy your product. Platforms like Leadpages make this easy without coding skills.
Payment Processing: Services like Stripe or PayPal handle transactions securely and automatically deliver digital products to customers after purchase.
Course Hosting: If you're creating video courses, platforms like Teachable or Kajabi automatically give customers access to content after they buy.
Building Your Sales Funnel
Think of a funnel as a guided journey for your potential customers:
Top of Funnel: Attract visitors with valuable free content (blog posts, social media, free guides)
Middle of Funnel: Capture email addresses in exchange for something useful (checklist, mini-course, template)
Bottom of Funnel: Present your paid products to people who've engaged with your free content
The Welcome Sequence That Sells
When someone joins your email list, they should receive a planned series of emails over several days:
Email 1: Deliver what you promised and introduce yourself
Email 2: Share a helpful tip or story that builds trust
Email 3: Provide another piece of value while mentioning your paid product
Email 4: Make a soft recommendation for your product with social proof
Email 5: Create gentle urgency with a limited-time bonus
This sequence nurtures relationships while naturally guiding people toward your paid offerings.
Real Automation Success
Here’s how a productivity expert sets up a simple system for his course:
Blog posts and social media drove traffic to a landing page
Visitors could download a free "Daily Planning Template"
This triggered a 5-email sequence sharing productivity tips
Email 3 mentioned his full course with a student success story
Email 5 offered a 48-hour discount for new subscribers
Result: 15% of new subscribers bought his course without any manual intervention.
Starting Simple
You don't need every tool immediately. Start with:
An email marketing platform
A simple landing page
A payment processor
A basic welcome sequence
You can always add complexity as you grow.
Common Automation Mistakes
Setting up systems but forgetting to drive traffic to them
Making email sequences too sales-heavy (focus on value first)
Not testing the entire customer journey yourself
Ignoring the data (check what's working and what isn't)
3-Step Action Plan for Today:
____ Step 1: Choose Your Email Platform (15 minutes) Research and sign up for an email marketing service. Consider those that offer free starter plans. Set up your account and explore the interface.
____ Step 2: Create a Lead Magnet (25 minutes) Design a simple free offer to exchange for email addresses. This could be a checklist, template, or mini-guide related to your main product. Keep it valuable but simple.
____ Step 3: Write Your First Email (15 minutes) Draft the first email in your welcome sequence. Focus on delivering your promised lead magnet and briefly introducing yourself. Keep it friendly and helpful.
Tomorrow: We'll show you how to build authority through consistent content that keeps people coming back for more.